One of the best things about having started Insight is that I’ve taken a renewed interest in, and made the time for, learning about what is happening in the world around me. Specifically, the entrepreneurial and small business worlds. When I was focusing my time at Progressive, it was all about the housing market, home builders and home electronics. Now, I spend my time reading about marketing, leadership, social media and a handful of other topics and I feel like Rip Van Winkle just waking up from a long nap. There is so much going on around us, so many new and innovative concepts and ideas; I had forgotten how exciting emerging companies and technologies really can be.
But the reality is that you can’t read everything, or else all you would do is read newsletters and news websites and RSS feeds and never get any work done. So over the last year, I’ve narrowed down my reading to a few magazines, websites and newsletters that I’ve found to be the most helpful, informative and enjoyable for me.
I will mention that in addition to signing up and receiving this information, you actually have to make time to read and digest it. I spent years getting magazines that I “should” read, which were never even looked at, and subscribed to news feeds that I never reviewed. For me, I have found that I need to set aside 2 time slots weekly where I can catch up on email newsletters and articles, some daily time to read the paper, and I read magazines and other publications as time permits on the weekends or evenings. It is simply a matter of making the time (and for traveling often enough that I can “catch up” on the plane or in the airport).
So what do I read, how do I receive it and why is it important to me?
- Denver Post (Daily): Everyone should be aware of what is happening in the world around them. I receive the paper on the Kindle, so it is manageable when I’m on the treadmill or on the road. It eliminates most of the pictures and just gives you the stories. I focus on the news, local news and the business sections. I skim the sports section because I’m just not that into sports.
- Denver Business Journal (Weekly): Good focus on the business happenings in our community. I also receive the daily journal updates for Denver and Portland. You can sign up for free, whether or not you subscribe the business journal.
- Magazines (Monthly): Fortune and Fast Company (Business, Tech, Entrepreneurial news and articles) and 5280 (Denver food and entertainment scene)
- Email newsletters (Daily): In addition to the business journal newsletters noted above, I am a fan of the Smartbrief series. Smartbriefs are a series of daily email news summaries in a wide variety of industries. They are free and they are a great source of information. I am currently signed up for 9 of these newsletters, focusing on everything from entrepreneurship and small business, to social media and consumer electronics. They give a great 2 sentence summary of the highlighted articles and they have a good team of editors selecting the ones most intriguing for each category.
- Websites (Weekly): Two in particular that I’ve found to be very worthwhile. First, Anita Campbell and her team at Small Business Trends do an amazing job of writing and aggregating pertinent content for small business owners and executives. Second, Guy Kawasaki and his team at Alltop have put together a great resource for news and information on, well, just about anything. Pick a topic and start reading. (I should warn you that I’ve lost a couple of afternoons that way, so be careful!)
- Mobile App (Daily): One final source of technology news that I use is an application on my Blackberry that summarizes the latest articles on ZDNet. It’s easy to review headlines, read the full story and forward a link of the story directly to yourself or to anyone in your contact list. Smooth, efficient and I am guaranteed to always have reading material with me wherever I go.
For me, it is all about the routine. If I don’t set aside the time for it, it either doesn’t get read or I feel the need to read it the moment that it comes in, which wreaks havoc on a day’s productivity. And the one thing that I don’t have a lot of these days is time.
Which newsletters, magazines, publications or websites work best for you? Have you found success in balancing out the desire for news and information with the demands of the day? What works best for you?