Engagement rule No. 1: Thou shalt make it easy

http://smartblogs.com/socialmedia/2010/01/15/engagement-rule-no-1-thou-shalt-make-it-easy/

Jesse Stanchak
SmartBlogs on Social Media
January 15, 2010

The easier you make it to contribute to/help/join a cause, the more likely it is that you will get the help you are looking for.  The Red Cross raised $8 million for Haiti, just by making it really easy to text a number to donate $10.