Engagement rule No. 1: Thou shalt make it easy

http://smartblogs.com/socialmedia/2010/01/15/engagement-rule-no-1-thou-shalt-make-it-easy/

Jesse Stanchak
SmartBlogs on Social Media
January 15, 2010

The easier you make it to contribute to/help/join a cause, the more likely it is that you will get the help you are looking for.  The Red Cross raised $8 million for Haiti, just by making it really easy to text a number to donate $10.

http://www.pr-squared.com/index.php/2009/11/4-ways-to-build-relationships-with-web-content

PR Squared
November 2009

http://www.openforum.com/idea-hub/topics/the-world/article/how-i-tweet-guy-kawasaki

OPEN Forum
November 3, 2009